Write clearly and be brief.

Don’t overcrowd pages with large amounts of text and graphics.

Don’t use a lot of graphics — this can make pages take a long time to load.

Put the most important items at the top of a page — this will attract attention and make people want to look at the rest of the page.

Use headings and lists to summarise topics so that readers can scan the contents of pages quickly.

Use bold and italic text to attract attention rather than special effects such as animated or flashing text, which can be annoying.

Try to make your site easy to navigate by using frames or putting a table of contents at the beginning of a section.