Shareholders are interested in the following ratios:
Dividends per share
Total dividends / number of shares issued
A higher figure means the shareholder got a larger return
Good to compare with competitors
Businesses can improve this themselves by increasing dividend payments
Dividend yield
Ordinary share dividend / market price x 100
Compares the return amount with what would be needed to purchase a share
The higher the better
This ratio varies daily with changes to a companies share price
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