Marketing objectives are targets to achieve

Niche marketing: small segment of the market

Mass marketing: whole market

Product differentiation: use of USPs to make products stand out

Product Life Cycle (PLC): classifies products due to their stage in the

PLC Portfolio analysis: classifies products due to market size and growth

ANSOFF matrix: gives a selection of strategies using new / existing products and markets

Marketing decision making: can be made using scientific method or experience