Marketing Mix looks at the 4Ps

Product refers to the good / service the business sells, it is made up of a number of features

Price is how much you charge for the product, can use different strategies depending on type and age of product and company size

Placeis the location of business and channels of distribution (how the product gets to the consumer)

Promotion is how customers find out about the product. There are two types above and below the line

Elasticity measures responsiveness of demand to a change in price / income

Market budget sets financial targets for the marketing department

Sales forecasting aims to predict sales and therefore revenues for a new product