Market size – volume / sales in the market

Market share - % of the market a business has

Market growth – the rate of increase in the size of the market

Competitor analysis – look at statistics on competitors in the market

Segmentation – splitting up the market into different groups based on their characteristics

Market research – finding out about the market: Primary – 1st hand e.g. surveys, Secondary – 2nd hand e.g. internet

Sampling – method of selection of candidates for market research